For Immediate Release

Bifrost Butters Unveils Premium Rebrand and Announces Major Retail Partnership with Lunds & Byerlys

Western Wisconsin artisan compound butter maker brings European-inspired compound butters to 30 Twin Cities locations beginning January 2026.

BOYCEVILLE, WISCONSIN – October 1, 2025 – Bifrost Kitchen LLC, creator of the acclaimed Bifrost Butters line, today announced the completion of a comprehensive rebrand featuring premium packaging and a refined visual identity that reflects the exceptional quality of its handcrafted compound butters. The company also revealed an exciting retail partnership with Lunds & Byerlys, bringing its products to all 30 of the premium grocer's Twin Cities locations starting in January 2026.

The rebrand represents a significant milestone for the small-batch food manufacturer, which operates from an on-farm commercial kitchen in Western Wisconsin, just one hour from the Twin Cities. The new look distinguishes Bifrost Butters from competitors in an increasingly popular specialty food category, while maintaining the artisanal quality that has made the brand a favorite among steakhouses, supper clubs and fine-food retail shops.

"We are incredibly proud and honored that a quality retailer like Lunds & Byerlys believes our products meet their high standards for premium specialty foods," said Meg Wittenmyer, co-founder of Bifrost Kitchen. "For a small company like ours, this partnership represents a tremendous opportunity to share our European-inspired recipes with home cooks throughout the Twin Cities area. It is a validation of the craftsmanship and quality we put into every batch."

The compound butter market is experiencing robust growth nationwide. The global compound butter market reached $1.45 billion in 2024, driven by rising demand for gourmet and artisanal foods, evolving consumer preferences for unique flavors, and the growing trend of home cooking [Growth Market Reports]. The Global Flavored Butter Market was valued at USD 1.7 Billion in 2023 and is projected to reach USD 8.77 Billion by 2032, fueled by rising health and wellness consciousness [Market Research Future].

What sets Bifrost Butters apart are the European-inspired recipes developed by co-founder Chef Joel Wittenmyer, many of which came from his Master Chef mentors. These carefully guarded formulas have been passed down through generations of chefs and used in some of the world's finest restaurants.

The company's flagship products, Café de Paris Steak Butter and Bourgogne Garlic Herb Butter, are far more sophisticated than typical herb-and-spice blends. The proprietary recipes are engineered to transform each slice into a rich, caramelized butter sauce that elevates any dish to restaurant quality, making them ideal as add-ons for proteins or as ingredients in original dishes.

The new packaging and visual identity better communicate the premium positioning and artisanal nature of Bifrost Butters, helping the brand stand out on retail shelves while maintaining the authentic, handcrafted character that has defined the company since its inception.

Bifrost Butters will be available at all Lunds & Byerlys locations beginning in January 2026. The Minnesota-based, family-owned grocer is known throughout the region for its commitment to extraordinary food, exceptional service, and curated selection of premium specialty products.

For more information about Bifrost Butters, visit www.bifrostbutters.com or contact hello@bifrostbutters.com.

About Bifrost Kitchen LLC

Bifrost Kitchen LLC, home of Bifrost Butters, is a small-batch, handcrafted food manufacturer located in Western Wisconsin. The company creates and produces premium-quality compound butters using European-inspired recipes for fine food and specialty retail establishments, and food service markets. Bifrost Butters are currently sold to supper clubs, and fine food specialty retail shops throughout the region.

Media Contact:

Meg Wittenmyer
Bifrost Butters
715-308-6109
hello@bifrostbutters.com
www.bifrostbutters.com